PAN'S LABYRINTH and the five week stamina
Written by Dan
The rumors are true. We're holding on to PAN'S LABYRINTH, and will continue playing it well into March. It's been an exhilarating ride from the day we were originally supposed to open PAN'S, and the projector exploded, to now. I have a feeling it's going to be a long, long time until another film comes along and surpasses PAN'S numbers. The best thing about the film, from a business standpoint, is the incredible amount of new faces it's been bringing to the theater. If I were to guess, which is exactly what I'm about to do, I'd say 50% of more of the audiences have been Moxie virgins. You can't pay for that kind of exposure!
Still, despite these euphoric last two weeks, I know in the back of my mind that it won't last forever. The theater exhibition industry is all about the highs and lows, feast or famine, Billings or Clever (ha ha!). As much as I love being on top, I know it won't be long before we're back on bottom, sucking the hind teat... but let's not be pessimists today. Let's relish the here and now, and toast our glasses to the sky.
After all, it only takes... a couple bad... sandwiches... to make... a... donkey... omelet. I forgot what I was talking about.
The new Moxie sign should be going up this week! Woo hoo!
PS - check the calendar for additional PAN'S showings, and for the new March line-up... coming soon!
