The Moxie vs. Beautiful Weather
EXCERPT: According to Paul, our booking agent and co-founder of the illustrious Ragtag Cinemacafe, there are two months over the calendar year that almost always do poorly: December and April. I remember one of Paul's first pieces of advice was to "save up everything you make from January to March, because you'll need it in April." His reasoning was simple: beautiful weather. And it makes perfect sense. Over the winter months, everyone's yard, garden, and landscaping slowly turns to crap, and it's not until the first sign of nice weather (typically in late March and April) that people start to ...